Floral Records
Floral Records is a French music label founded by Ponce (Top FR Twitch streamer), Léo Lenvers (Fauchage Collectif, Princesse Näpalm) & Jean-Baptiste Goubard (Luik Music, Radio Béton).
Creating the identity for Floral Records involved research into the image of the flower, and the creation of a graphic vocabulary that could be used to generate infinitely variable motifs. We developed a complete system that places the flower at the heart of the branding, using it across patterns, micro-interactions, iconography, and framing elements.
Creating the identity for Floral Records involved research into the image of the flower, and the creation of a graphic vocabulary that could be used to generate infinitely variable motifs. We developed a complete system that places the flower at the heart of the branding, using it across patterns, micro-interactions, iconography, and framing elements.
Creative Direction Lucie Ménétrier I Photography Hellena Burchard
