The Nexus Lab
The Nexus Lab carries a clear and purposeful vision: transforming data into meaningful action. They help organizations generate, interpret, and leverage their data to make evidence-based decisions, driving strategies that are both relevant and impactful.
The branding is built around a symbol that evokes both data and precision, keeping data at the very heart of the concept. From this foundation, brand assets and icons were designed to create a cohesive library of shapes: geometric, simple and versatile.
Creative Direction Lucie Ménétrier
